Start your planned giving journey here by exploring these free resources, gathered together to make researching topics easier.
You can also explore the National Association of Charitable Gift Planners for additional resources including webinars and white papers on planned giving topics.
Growing your nonprofit’s planned giving program through a comprehensive campaign or other targeted fundraising effort allows you to engage donors on a deeper level and diversify your fundraising streams. This process starts with creating a donor journey that introduces prospective donors to planned giving and gets them excited about this opportunity.
While most of your clients aren’t planning headline-worthy gifts, it can take just as much due diligence to make a four- or five-figure gift as a nine-figure gift—especially if it’s for multiple years. One of the most important discussions you should have with clients is whether they think their gift can do more to address a societal issue than the U.S. government (that is, the Internal Revenue Service) or a rival charity with a similar mission.
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